Google Ads for solar and battery installers
Solar searches are crowded with comparison portals and DIY kits. Orbit Grow keeps your budget on homeowners who want an installer in your area and shows which searches become signed jobs.
Sponsored · Sonnenwerk Solar
Solar & Battery Systems – Local Installer
Planning, installation and service from one team · free roof assessment.
Battery retrofitWallbox Call
Pay for buyers. Stop paying for browsers.
Worth paying for
“photovoltaik anlage einfamilienhaus angebot”
solar PV system house quote
“solaranlage mit speicher installateur”
solar with battery installer
“pv anlage nachrüsten speicher”
add battery to existing PV
“wallbox installation elektriker”
wallbox installation electrician
Stop paying for
- “balkonkraftwerk selber bauen”build a balcony solar kit yourselfDIY
- “solarmodul kaufen günstig”buy cheap solar panelProduct shopper
- “photovoltaik lohnt sich nicht”solar not worth itResearch only
- “solarteur jobs”solar installer jobsJob seeker
When customers search
Busiest: February to June
Many owners plan solar in late winter and spring. Orbit Grow suggests front-loading budget and checking your installation capacity before increasing spend.
What works for solar and battery installers
- 1
Track signed jobs, not just form fills
Solar leads vary a lot in quality. Marking leads as quoted or won in Orbit Grow shows which searches actually pay.
- 2
Give battery retrofits their own ad
Owners who already have panels are a separate, often faster-closing audience.
- 3
Exclude balcony kits and product searches
They attract high volume and rarely need an installer.
Pages worth having on your website
Orbit Grow suggests these when your ads prove people want them.
- Solar with battery storage in [your city]
- Battery retrofit for existing PV
- Wallbox installation
- How our solar installation works
Questions from solar and battery installers
Why are solar Google Ads so expensive?
Many installers and lead portals compete for the same searches. Narrow local targeting, excluding DIY and product searches and sending clicks to a specific page help each euro go further.
Should solar installers buy leads or run their own ads?
Bought leads are often shared with competitors. Your own ads build leads that come only to you, and Orbit Grow helps you see the cost of each enquiry so you can compare honestly.
Can Orbit Grow track which ads lead to installations?
Yes. Calls and forms are linked to the search that started them, and you can mark leads as quoted or won.
How ready is your website for Google?
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