The short answer
A page that converts ad clicks matches the search, says what you do and where in one headline, makes calling one tap, has a short enquiry form, loads fast on phones and shows proof of your work.
- Headline matches the search
- Tap-to-call number at the top
- Short enquiry form
- Photos of your own work
Match the search
If someone searched ‘roof repair’, the page should say ‘Roof repair in [your city]’ at the top. One page per main service works better than one page for everything.
Make contact effortless
Most local searches happen on phones. Put a tap-to-call number at the top and a short form (name, phone, what you need) nearby.
Show you're real
Photos of your own work, your area, how the process works and how quickly you respond build more trust than stock images and slogans.
Make it fast and readable
A page that takes long to load loses visitors before they see your number. Keep text short, images compressed and the layout simple on phones.
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Start free trialQuestions
Can I use my homepage as a landing page?
You can, but a page focused on the exact service usually turns more clicks into enquiries.
How long should a landing page be?
Long enough to answer the obvious questions: what, where, how much roughly, how to contact. Put the contact options first.
How do I check my page?
Use Orbit Grow's free website check. It tests your homepage for the basics in about 10 seconds.